Communications Specialist
Candidates for this and every DoD SkillBridge internship opportunity with U.S. Customs and Border Protection (CBP) are able to intern for 180, 120, and 90 days and MUST be at least 11 MONTHS away from (outside of) separation. Why 11 months? We are able to host SkillBridge interns for their final 180, 120, and/or 90 days on active-duty depending on the individual service-member’s situation. We use the time prior to their finite internship dates to complete our required HR actions to include getting them in front of hiring managers, having interviews conducted, selection decisions being made, “Qualifications Reviews” successfully completed on their resumes clearly demonstrating that they have the required experience, etc. for the positions for which they are being considered, along with a 3 to 5 month (on average) full CBP Background Investigation (BI) that MUST be completed prior to internship start dates.MAJOR DUTIESThis position is located within the Department of Homeland Security (DHS), U.S. Customs and Border Protection (CBP), Office of Training and Development (OTD), and serves in a developmental capacity under the leadership and guidance of a higher graded specialist. The intern is responsible for executing the U.S. Border Patrol Academy social media strategy and for drafting, monitoring, and responding to social media postings. The intern works under close supervision, and in a developmental capacity performing work assignments and completing training, both of which are aimed in preparing the intern to gain the knowledge and skills necessary to perform the following duties:• The intern implements U.S. Border Patrol Social Media Strategy, developing brand awareness, generating inbound traffic, and encouraging product adoption. • Implements the social media strategy, coordinating with stakeholders to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all U.S. Border Patrol Academy products and services. • Manages social media campaigns and day-to-day activities. Duties include online advocacy, writing editorials, community-outreach efforts, promotions, etc. • Maintains a presence in social networking sites including Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed. • Under guidance from the supervisor will become an advocate of the U.S. Border Patrol Academy in social media spaces, answering questions where appropriate. • Monitors effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns to maximize results. • Plans, researches, and writes communication products such as talking points, brochures, and web content. • Participates in communication projects and performs analysis on the effectiveness of the communication projects. • Collaborates and communicates with designers and developers to assist in creating innovative online communication. • Regularly communicates insights gained from the monitoring of social media to assist in evolving strategies in a timely fashion.