The Digital Marketing Specialist role conveys the image, brand, and messaging of the company through social media, ads, design, and more. The ideal candidate for this role possesses attention to detail, social media skills, and design acumen.

Key Responsibilities• Design and deliver creative and engaging social media strategies• Manage the day-to-day handling of all social media channels such as Facebook,Instagram, LinkedIn, Twitter, Pinterest, TikTok, Snapchat, Tumblr and YouTube,adapting content to suit different channels and audiences• Create and/or coordinate original and engaging multimedia content across multiplesocial platforms• Develop, launch and manage new competitions and campaigns that promote yourorganization and brand• Form key relationships with influencers across social media platforms• Undertake audience research• Manage and facilitate social media communities by responding to social mediaposts and developing discussions• Monitor, track, analyze and report on performance on social media platforms usingtools such as Google Analytics and Facebook Audience Insights• Identify consumer trends to help with planning social media campaigns• Optimize content to further encourage community interaction and engagement• Research and evaluate the latest tools and techniques in order to find new andbetter ways of measuring social media activity• Analyze competitor activity• Recommend improvements to increase performance• Set targets to increase brand awareness and increase customer engagement andloyalty• Manage and track budgets for social media activities• Educate other staff on the use of social media and promote its use within yourcompany (in-house roles)• Encourage collaboration across teams and departments• Regularly liaise with clients via telephone, email, conference calls or face-to-face

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