This position comes with a comprehensive training plan designed to set you up for success. You'll receive initial and ongoing training to master company-specific tools, systems, and processes. This includes product knowledge, sales techniques (for sales roles), software platforms, and internal procedures. Additionally, you'll have access to training resources to enhance your skills in areas like customer service, communication, and industry best practices, ensuring you have the knowledge and support needed to excel in this role.
SALARY $70-90K
Responsibilities:
Email/Social Media Management:
Create strategies to increase brand awareness and engagement through email and social media.
Create and post content on social media platforms (Facebook, Twitter, LinkedIn, Instagram) and manage email lists.
Interact with followers on social media, respond to comments, and monitor channels.
Track email campaign results and add leads to the sales process.
Analyze social media performance and report on how well campaigns are doing.
Content Creation:
Build landing pages and calls to action (CTAs) on the company website.
Write and edit different types of marketing content (blogs, newsletters, press releases, etc.).
Work with designers to make visually appealing content.
Make sure all content follows brand guidelines and is high-quality.
Research industry trends and interesting topics.
Paid Search Campaigns:
Help plan, run, and improve paid advertising campaigns on platforms like Google Ads, Facebook Ads, etc.
Research keywords and competitors to guide campaign strategies.
Track campaign performance, analyze data, and make changes to get the best results.
Create reports on paid search results.
Brand Management:
Make sure the brand is presented consistently across all marketing efforts.
Create and maintain guidelines for how the brand should look and sound.
Help with branding projects like logo design and packaging.
Keep an eye on market trends and what competitors are doing.
General Functions:
Help the marketing team with administrative work and project management.
Work with other departments to make sure marketing plans support the company's goals.
Help organize marketing events.
Stay up-to-date on the latest digital marketing trends.