Business Development
The objective of our program is to ensure that participants are trained and equipped with the required skills to research and identify public sector prospects through market analysis and industry insights, develop and execute multi-touch, multi-channel outreach campaigns (LinkedIn, email, phone, conferences), book and qualify meetings with prospective customers in collaboration with Account Managers, create professional product marketing content and outreach materials tailored to target audiences, contribute to the development and refinement of messaging strategies and campaign content, and identify conference opportunities and support event planning, including key talking points and team representation.
